What does private label mean?
Private label: a unique line of products with your own chosen name/brand. Just think of all the products mentioned and promoted by different celebrities and designers – and how profitable they are when sold through a private label. You too can launch your own brand of cosmetics.
Until now it has not been very easy to develop your own brand in small quantities. But with these quantities you can start with a basic assortment. You will notice that your customers appreciate your quality products and you will quickly add more products to your private label.
A private label has a variety of very attractive advantages:
- You can distinguish yourself from the competition and create your own brand
- You can fulfill all wishes your customers have
- You can immediately increase your turnover, in addition to your core business
BottleX offers a full service concept. It does not matter whether you want to use our existing high-end products or if you want to create your own unique product.
There are a number of important steps to take in the development of a private label. We love to tell you what steps are involved in creating your own brand.
From an idea to your own brand
When it comes to private label products and developing your own brand, there are a number of steps to be taken, in order to result in a beautiful product. We offer a full service approach. This means you can expect an exceptional quality in your products and we will guide you throughout the entire process.
In this phase we help you transform your idea into a creative concept. Your brand will be based on your target group, wishes and ideas. We try to understand and shape these pillars. The concept is formed with these factors, while keeping the trends of the market in mind. Together we search for ingredients, color, fragrance and packaging. In this phase we also give you a cost estimate.
After approving the concept and the cost estimate, we make samples of your product. When you are completely satisfied with the samples, we go to the next step: the design.
Our graphic designers will help you to distinguish your brand from your competitors. Your ideas about the product form the base; together with our experience in marketing and design we are convinced that we can develop something fantastic for you. Because working together we always come to the best solutions!
This is often a very exciting phase for you. Because after approval of the design, your own product is put into production. Each product will be filled with your chosen formula and provided with the chosen label. Then your product is ready to conquer the market.
We can provide you with a professional “lookbook”. It will display beautiful images and detailed information about each product from your productline. It is an excellent way to introduce your new products and bring them to the attention of your customers and prospects.
Before you know it, your products are (almost) sold out and it is time for a re-order. That is very simple, because we store all details from your initial order and products. Therefore re-ordering is very easy; we will immediately start working on your products again.
At BottleX you have two choices for your private label: you can use our existing intelligent formulas, or you can have a product tailor made, according to your own specifications. It doesn’t matter for our full service concept!
One of our strengths lies in developing powerful and intelligent formulas. We have a lot of knowledge and experience in the field of paraben- and sulphate-free products, as well as enormous flexibility in production. We have our own boilers and filling lines. And all this is complemented by our experience and the possibilities in the field of packaging and design.In the existing formulas we have a wide variety of products. Also for the packaging we’ve got enough to choose from and always with variation in caps. Together with the design of your own brand, you can quickly create a unique product. You can easily request a sample kit containing the products that you would like to have in your own brand.
Create a unique product
Creating a unique product takes more time than choosing an existing formula. On the other hand it will result in a unique and personalised product. A uniquely composed product can already be made from 1200 pieces.
If you want to know more about putting a private label on the market or if you have a question about the quantities, you can always contact us. We love to help you and will answer your email with pleasure.
Hopefully one day we will meet each other, in order to discuss the possibility of a collaboration.
BottleX offers you a full service concept, but of course we’re also able to offer our services separately. The choice is yours. We have listed some of our services for you. You can find our complete range of services on the services page.
- Intake advice
- Advice on raw materials
- Advice on perfumes
- Advice on packaging
- Advice on printing techniques
- Free quotation
- Advice on packaging
- Advice on legal aspects (Product Information File (PIF))
- Contacts with external laboratories
- Advice on cosmetics laws and regulations
- Advice on perfumes
- Advice on standard formulas
- Advice on labeling
- Advice on selling your product abroad
- Claims on SPF
- Reformulate existing products
- Advice on intellectual property in cosmetics
- Interesting partners for brand owners
- Commodity statements and documentation
- Mixing products
- Filter products
- Closing tubes
- Appliqué labels
- Quality control
- Logo design
- Corporate identity design
- Label design
- Concept design product line
- 3D mockup of packaging
- Create print-ready files for screen printing
- Create print-ready files for labels
- DTP activities
- Advice on transport
- Prepare transport
- Prepare export